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Build your home craft business online

Crafts crazy? Why not build a home craft business (maybe you've already started offline) - and go online!

If you've dreamed of building a craft work from home business and would like some ideas on how to build a website about crafts, here's the place to start.

Starting a home craft business online lets you reach out to the world with your knowledge and ideas, and gives you opportunities to attract a whole new set of customers. What do you have to consider first? Let's look at...

The theme of your site

origami flowers
Your crafts website will need to be focused on a specific theme. Search for crafts on Google, and you will see that this is a huge topic, with many great sites already competing for visitors.

Your job is to find your own niche, your own little pond where you - the small fish, if you like - can be king or queen! So now you have to think very hard about exactly where your expertise lies, as well as your target audience.

Who are they? What do they want to find out about?

Your home craft business website

Do you want to sell? Then hang on! Don't go rushing into building a store or pages with pictures of your creations for sale. It's very tempting, but you'll need to get lots of visitors to your site first before you will start making sales.

Concentrate instead on your content first. There are all sorts of things you know about that will be interesting for your visitors - tell them! Need some examples of the kinds of things to write about for a craft website? OK - here goes!

Craft ideas

home craft business idea
Whatever the focus of your craft website, your visitors are sure to love new ideas and suggestions for things to do with their favorite craft.

People are looking for something new or different. You can't please everyone all of the time, but if you have enough suggestions for

  • project ideas
  • techniques
  • gift ideas
  • patterns
  • and inventive ways to improve your visitors' skills

these will be very popular.

Pages of how-tos and tips, with pictures and step-by-step instructions will fit seamlessly into your site - from easy ideas to more complicated info for experts!

Offer and suggest resources

Free resources can attract visitors to your home craft business website and keep them looking around. You could offer

  • free templates
  • printable instructions
  • craft software suggestions
  • reviews of magazines or books relating to your craft
  • website reviews of other high-quality websites in your niche
  • information about craft shows or events

Craft supplies

craft supplies
Lots of information about all the things you need for your craft will provide you with ideas for many pages of your site. Needles, wool, paper, embellishments, varnish, buttons, magnets, soap, wood....

You could also write about how to store or care for craft supplies. And once all this is done - then is the time to start recommending where to obtain craft supplies you recommend.

Developing your craft business idea

If you're considering starting an online craft business, here are some topics people are looking for crafty information about online:

  • crafts for kids, babies, and for use in school
  • soap, clay, wood, bead and felt crafts
  • crafts for Christmas and Halloween
  • craft gift ideas
  • and of course craft supplies...

- and this is only the tip of the iceberg!

Once your site is up and running, don't forget that you can always ask your visitors for their ideas, and add their contributions to your site - whether it's photos of their finished masterpieces, or new ideas they'd like you to know about.

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