Would you like some ideas about how to build a travel website?
No problem! Let's start with the three basics:
What's your angle?
Who is your audience?
What do they need to know?
The angle of your website
Your travel website might focus on a town, a city, a region, a state, or even a country. "Travel" itself is a huge subject online. Want to know how to build a travel website that's successful? Go for a specific theme.
Your site might be beach-based, for honeymooners, an island, a range of mountains, a world famous attraction, offering romantic getaways, or a hotel guide, or family vacation guide, backpacker guide, or activity based.
Websites targeted at different visitors
Different travelers have different reasons to travel! How about
Brides and grooms
Honeymooners
Retirees
Families with young children
Spa-lovers
Or medical tourism such as dental tourism?
What do your website visitors need to know?
As you're thinking about how to build a travel website addressing the needs of your visitors, why not stop here for a moment and write a list of eveything you can think of?
Only you know your destination - and your visitors' mindset.
Compare your ideas to those below. You can write loads of pages about the following topics. So - let's pack our bags and get going!
How to build a travel website - give them a reason to go!
Write a page about why your visitors should go to your recommended destination, with a summary of what they can do, eat, the weather, the beaches, the nightlife - whatever appeals to your audience.
Travel preparations
Getting ready to go on vacation can be almost as fun as going! Tell your visitors about
vaccinations
insurance
visa requirements
money matters
and what to pack depending on the time of year.
How to get there, how to get around
Your website can give lots of information about all the ways to travel to your city, region or island -
air travel
travel deals
recommended agents
last minute travel
discount travel
train travel
bus travel
all inclusive vacation packages
And once they're there? "Getting around" tips are invaluable - with topics such as car rentals, subway info, local tours, walking tours, local transport oddities or an open-top bus or boat trip!
Don't forget maps - street guides or links to sites with map info.
Where to stay
What's on offer? How much does it cost? What does it include? You can focus pages on
luxury or cheap hotels
villa rentals
condos
- or how about camping?
Or a treehouse?
Oh, and can they bring their pets? And thinking about pets - what about kids? ;) Plus any other relevant tips about accommodations that your visitors need to know.
If you're considering how to build a travel website that offers island real estate or villa rentals, you can simply incorporate pages about these topics into your info-packed website.
Where to eat - food glorious food!
Whether it's where to grab the best breakfast coffee and croissants in Paris, the poshest high tea in London or the sweetest Baklava in the Balkans... food is an important part of any vacation!
Expensive or cheap, cordon bleu or McDonalds, do tell what there is for everyone to enjoy, whatever their tastes or budgets, if this suits the theme of your site.
Or how about self catering - how does that work? Are there food stores, how's the shopping? Oh yes...
Don't forget the shopping
Shopping - what's to buy, what's great for gifts, - souvenir shops, fresh fruit and vegetable markets, luxury malls, local hand-crafted jewellery or up-to-the-minute fashion, your visitors have saved up their hard-earned holiday cash and want to spend it!
Tell them where, what's on offer, prices, whether to haggle, or give them an itinerary for a day's shopping trip.
And you were wondering how to build a travel website... there are so many topics you can cover - how about...
Sightseeing
The inspiring - Art galleries, exhibitions, fashion shows, ancient monuments, deserted beaches, mountain tops or the depths of a canyon.
The relaxing - Nearby towns and villages, beaches or landmarks. Or just a pleasant park for a picnic, a flower show, puppets for the kids or a cinema.
What else? Water sports or water parks, family fun centers, a jungle walk, a tea plantation, wine tasting... or is there a high point where they can watch an incredible sunset - or sunrise?
Customs and culture
Customs and cultures can provide more ideas for pages of your website, and provide invaluable information for your visitors.
Historical and religious backgrounds can be relevant, as well as recent events in the country or region.
You might want to write about
appropriate clothing
saying please and thank you
how to eat acceptably
whether and how much to tip
how to cross the road safely
whether smoking is allowed
where to find a decent bathroom
If you're a real culture vulture, you might ponder how to write a travel website just about the customs or history of a region - it depends where your passions lie.
Danger!
Is there any? Wild animals, poisonous snakes, malaria, mad drivers, high tides, heat, avalanches, volcanic activity?
You might want to give your visitors lots of safety advice - and why not throw in links to your pages about insurance or immunisation advice at the same time?
You may also want to give more specialized advice for women travelers, taking children or other situations where readers may find themselves more out of their depth than they had foreseen.
Seasonal info
Tell your visitors what to expect in spring, summer, autumn or winter - and provide them with weather forecast info, too.
Are there particular festivals or celebrations unique to your destination at certain times of year?
Make it personal, make it buzz!
Presuming you've visited your destination yourself, or maybe you even live there, fill your site with pictures, personal recommendations and interesting tales - make your visitor feel as though they're almost on vacation simply by visiting your site!
Got videos? Even better!
Provide your visitors with lots of other resources. Give them links to local websites of interest, other sites that provide a different angle or approach to yours. Provide them with a resource that's so good they'll want to come back and visit your site some more!
And why not give them the opportunity to add their own travel experiences to your site once they're back home? Invite your visitors to send you their photos with some of their travel tales - there's nothing like reading honest travel reviews from people who've literally "been there, done that!"
One of the secrets of learning how to build a travel website that really connects with visitors is getting this personal touch just right.
Write a FAQ page
A FAQ page is a great place to summarize a lot of really useful information you have around your site.
When to go
Where to visit
Cheapest restaurants
Visa requirements
Childcare facilities...
- short, sharp summaries where you can link to pages with more info.
More ideas ...
...on how to build a travel website that stands out from the crowd!
What else could your site offer?
An e-book with local recipes?
A photo e-book with your own shots of those details only you could point out to your visitors?
Pictures put together as a slide show?
Virtual tours either thru images or video?
How about a webcam?
Or a page with info about or links to sites with local music or radio?
A free printable holiday dates calendar?
All these kinds of features make people want to come back to your site again - or recommend it to their friends.
I hope these tips on how to build a travel website have been useful!