What are keywords?Yes indeed:
Keywords are the words or phrases that people type into the search box when they go to Google, Yahoo! or Bing search. If you want to bake a cake, you might type the following into the search box: chocolate cake recipe - so here, chocolate cake recipe is the keyword. A keyword can be one, two, three words or moreSo, people might search for info on the following topics:
Each of these is a keyword - games is a one word keyword and will bring up thousands of results on Google. football results is a keyword and even where can I find a good deal on wii fit is a keyword! Why are keywords so important?Let's say you want to build a site about glass jewelry. You want to sell items from your site - and maybe you've written enough material for an ebook about the subject that you hope to sell from your site.But is anybody searching for glass jewelry keywords? Now - if you were going to set up your own store on a high street in your town - an offline business - you'd want to make sure you got enough customers to your shop wouldn't you? You'd need to do a bit of market research to ensure there was enough demand for your products. Otherwise you could spend time and money opening a store that sold things nobody in town was remotely interested in! No customers - no money. So how can you find out online demand? The fab thing about the internet is that there are many tools which can help you discover whether there is demand for your topic. And they can tell you exactly what keywords people are using to find information and products related to glass jewelry. Keywords such as:
You can then write pages based on these keywords. A page all about boxes, another about the pendants, and so on. After Google indexes your page about glass jewelry pendants, someone searching for that keyword may find your page in the search results - and you get a visitor! And the more targeted visitors you get - the more money you can make. Of course, there are many pages on the internet already about glass jewelry pendants. Many keyword tools also give you an idea about how many other good pages about this topic already exist - and will help you decide whether this keyword is worth writing about. If the competition isn't too stiff, you may be able to rank well for that keyword. So - keyword tools can give you information about
Important!Why not do a quick Google search for one of the above keywords? Take a look at the top sites that come up in the results.It won't only be keyword research that has got these sites their top rankings. You will also notice that most of them have lots of good content and are well researched. They'll also have many links from other sites to their interesting pages. Keyword research alone won't help you succeed - but it is an important market research tool for those of you starting out.
|
